There may be a legitimate reason to question how serious agents are about achieving SEMCI?
Some industry leaders believe that ACORD standards haven't fundamentally changed the way the industry works?
Traditional agency management systems are increasingly an impediment to agency growth and evolution?
That despite better educated agents, lack of communication is still the industry's biggest problem?
Find answers to these questions and more in the Sounding Line Archive.
John Ashenhurst
Vendors interested in having articles or white papers written or who could use some help with business strategy or marketing might want to
Steve Brightbill - Betagraph
For vendors and publications: Steve is available for consulting and article writing about strategic Internet and Web issues related to agency Web sites, trends and attitudes, visitor habits, and Web-based marketing.
For agencies: Web site design, makeovers, content development; Web site evaluation and consultation; conventional graphic design and editorial services for print media, publications, marketing support and promotion, and visual identity development.
Who's saying what? Qualified opinions and comments about...
Text summary:
Insurance Agency Software
- Insurance Industry software has been a perennial issue since the early days of agency automation. Various attempts to facilitate the exchange of data between insurance agency processes have been proposed and implemented, but problems, complaints, and unresolved technology issues remain.
Insurance Industry Technology Agenda
- Sounding Line believes the industry needs to adopt a broader outlook and set a new insurance agency technology agenda that can enhance its response to opportunity and challenges that lay ahead.
Insurance Agency Processes and Out-facing services
- or Web-based services that extend outwardly for the direct use and benefit of customers, represents great potential. Out-facing agency software services add utility to a Web site, transforming it beyond simple, information-only brochure-ware to a more complete insurance software system. Sounding Line believes that out-facing services are essential for agent re-intermediation and meeting the demands of Internet-savvy customers who want "anywhere, anytime" access to their insurance information.
Web Site Design
- that needs to be regularly updated. But in looking at over 3,000 agency Web sites thus far, it's apparent that many, perhaps most, Web sites have been viewed as a once-and-done project in web site design. As a result, many agency Web sites are not generating the results hoped for.
Insurance Software and Insurance Industry News
- Insurance software and insurance industry news information seems to be in short supply, often leaving agents in a quandary over where certain trends and developments are headed as well as at a loss for how to plan for future systems, software and processes.
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