Glossary

ASP
Application Service Provider: software hosted on-line and available through the Internet and browser rather than installed and run on your local computer or network

ASP
Active Server Pages (we'll cover this in the future - just want to point out that two terms share the same acronym)

Browser
A software program that runs on your computer and displays Web pages you've retrieved through the Internet (e.g., Internet Explorer). The first browser to gain a substantial following was Mosaic, developed by Marc Andresson and others at the University of Illinois

Description
A few phrases/sentences contained in the Description meta tag in the Head section of an HTML page that describe the contents of a page or site and facilitate search engine indexing

Domain Name
A human-readable Web site address equivalent to the IP numeric address system the Internet uses

FTP
File Transfer Protocol: a way to transfer files between computers on the Internet

GIF
Graphics Interchange Format: a common way to store compressed digital graphics for browser display

Home Page
The central page of a Web site, retrieved when your URL is invoked by a browser

HTML
HyperText Mark-up Language: A hardware and operating platform independent page description language for coding pages for display through browsers

Internet
A world-wide network of computers, other hardware, and software that grew out of military and university networks in the U.S.

Intranet
A local network that acts like the Internet

ISP
Internet Service Provider: a service for connecting computers to the Internet

JavaScript
A scripting language used to imbed instructions into HTML pages for execution in browsers at the time the pages are viewed

JPEG
Joint Photographic Experts Group: a common way to store compressed digital pictures for browser display

Keyword
A few words or phrases contained in the Keyword meta tag in the Head section of an HTML page that describe the contents of a page or site and facilitates search engine indexing

Link
An address to a Web page somewhere on the Internet or a local system that allows for its retrieval and display

Protocol
A format for exchanging data

URL
Uniform Resource Locator: the address of a file on the Internet. A URL consists of several parts: the protocol, server, sub-domain, top-level domain, and then any relevant server directory names and/or file name. For instance, the URL for the home page of Sound Internet Strategy is http://www.soundingline.com, where http:// specifies the HyperText Transfer Protocol, "www" a Web server, "soundingline" the name of the site and "com," the indication that it is a commercial rather than educational (edu), governmental (gov), email (net), military (mil) or organization (org) site.

Web publishing
The process of creating and maintaining a Web site, generally on the WWW.

Web site (or website)
A collection of linked HTML pages that can be displayed through a browser and generally accessible via URL.

WWW
World Wide Web: an invention of Tim Berners-Lee in 1990, that made sharing information between computers on the Internet significantly more convenient than what had come before, effectively creating the foundation for a social and economic revolution.

Why Sounding Line?

Editorial

CompanyReview - Allstate

Vendor Review - Data Trails, Inc.

Agency Review - Lex Insurance

Trellix Web

Strategy: 10 Ways to Boost Your Web Presence

Resources

Glossary