Web Site Evaluation & Marketing Concepts
www.gomez.com
Web site analysis and review of 17 companies and ten insurance marketplaces.
Systematic and quantified review process.
Designing Web Usability
Jakob Nielsen. 2000, New Riders.
A classic on Web page and site design.
Moments of Truth
Jan Carlzon, 1987, Ballinger.
The moment of truth as the instant when customers "judge" your company.
The Only Thing That Matters: Bringing the Power of the Customer into the
Center of Your Business
Karl Albrecht, 1987, HarperBusiness. Further development of the moment of
truth concept.
Web Sites you can learn from
Hockley & O'Donnell Insurance Agency
www.hockleyandodonnell.com
Gettysburg agency with marketing, sales, and service Web site that provides
comparative quoting, applications, service request forms, and an insurance
reference library.
Clovis Insurance Agency
www.clovisinsuranceagency.com
A California agency with a visually pleasing Web site that incorporates easy-to-use
data collection screens used in connection with getting online comparative
quotes.
Others mentioned this issue
IIAA
www.independentagents.com
Big I site featuring Agent Finder, but it needs serious overhauling.
IIAP
www.iiap.org
Independent Insurance Agents of Pennsylvania. A dead end site. What happended?
Rating Services (an AMS company)
www.ratingservices.com
QuoteNetWorks, a service to add comparative quoting to an agency Web site.
Company Agency Locators tested
Selective Insurance Group
www.selectiveinsurance.com
Penn National Insurance
www.pennnationalinsurance.com
Donegal Insurance Group
www.donegalgroup.com
Cincinnati Insurance Companies
www.cinfin.com
Kemper Insurance Companies
www.kemperinsurance.com
State Auto Insurance Companies
www.stauto.com
Travelers Insurance
www.travelers.com
Harleysville Group
www.harleysvillegroup.com
Zenith National Insurance Corp.
www.znic.com
Mutual Benefit Insurance Company
www.mutualbenefitgroup.com
The Brethren Mutual Insurance Company
www.bmiconline.com
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